Category: Business

Is it wise to invest during a crisis?

The world faces different types of crises from time to time. In some cases, the crisis could be a global crisis such as the recent COVID 19 (Corona Virus) pandemic outbreak while in other cases it might be a national crisis that is limited to a particular country alone such as a national recession. Many undesirable situations arise during a crisis. The economy of the country could be threatened, and the prices of goods could fall or increase, depending on the type of crisis. However, a crisis will almost always hurt the economy of the affected country and the nation’s stock market is likely to fall even to the extent of crashing. This article will discuss if it is wise to invest during a crisis.

Generally, it is wise to invest during a crisis due to some reasons. The reasons why it is wise to invest during a crisis are discussed subsequently.

Your money can buy more

When there is no crisis, companies that are doing well will have a particular stock market price and the same with those that are not. You could buy during this period, but you would be buying at a normal price. However, in the event of a crisis, their stock market price could fall depending on how much the economy was badly hit. You can be sure that the crisis will end at a particular point in time. When the crisis ends, companies that were doing well will pick up again, even if it takes some time. As they start to do well, their stock market price will return to normal and the implication will be that your money too will have added value. The difference here is that the amount that would have only bought you 500 units of shares when there was no crisis could have bought you between 800 to 1000 units of share during the crisis. However, before you invest in any trading platforms, you should read reviews about trading platforms to know which of them were profitable before the crisis to know which of them will find it easier to survive the crisis and go back to profitability after the crisis.

It could improve how quickly the crisis ends

One of the reasons why crisis periods are often harder on the economy of affected countries is due to panic. A lot of people withdraw money in huge quantities to either keep at home or to buy what they would need to survive during the period of the crisis. In some cases, they are advised to do so by the government, especially when there is the need to institute a lockdown of parts or all of the country. Thus, if it was an economic crisis, the country will find it harder recovering from the crisis because their citizens are hoarding money that the government could have utilized to get things to normal. However, if a significant number of people invest during a crisis, there would be money available to organizations and the government to carry out activities to solve the crisis. With the right amount of money and the right policies, the crisis would be over within a short time. Immediately the crisis is over, the value you invested would have added value as things normalize and then would continue to add value over time.

How Your Business Can Survive The Corona Crisis

Most business owners get so pre-occupied by the here and now that they forget the future. However, disaster can strike at any time. The list of potential crisis events seems endless, from hurricanes and earthquakes to terrorist attacks and pandemics. Fraud and intentional sabotage within your office can also manifest into a full-blown crisis.

Crisis situations may come in different ways, but they all have the ability to cause significant financial damage. Even if your account recovers, your brand image could take years to rebuild.

Luckily, you can give your business a much better chance at survival with the tips below.

1.      Solidify liquidity

Access to cash is one of the major challenges that small businesses face. Studies show that only about half of new enterprises last longer than five years. Fixed costs like rent, payroll and utilities often leave little liquid cash to owners. So, when a crisis hits and revenue takes a slump, entrepreneurs usually end up devastated.

To prepare for this short-term challenge, aim to have a plan to gain immediate liquidity on standby. The cash you unlock must be enough to cater for your short-term debt obligations for a while without any sales revenue.

Once your cash reserves are guaranteed, turn your attention to day-to-day cash flow. Renegotiate terms of contracts like rent and loan payments.

Another solid strategy for increasing cash flow is to prioritize your customer experience. Eliminating any friction in the payment acceptance process, for instance, can minimize the rate of shopping cart abandonment and promote customer retention. As a retail merchant services review explains, a proper merchant account provider can help its clients to achieve and sustain cash flow.

2.      Look for capital

To effectively wade through a crisis, you must do more than just guarantee liquidity. When disaster hits, demand goes down and paid leave becomes a reality. Even if you have a good amount of cash in the bank, you will still need a way out for when it runs out.

Thankfully, the government often launches relief plans tailored to small businesses, so that they can make payroll and cover expenses. In the private sector, large companies tend to offer grants and interest-free loans as aid packages. Applying for these solutions rather than normal loans can help you sustain your business without incurring heavy damage when the crisis ends.

3.      Engage policymakers

In times of crisis, policies change, and proposals to aid one sector or the other start floating in government chambers. As a small business owner, you may feel out of reach working from your town far away from the capital.

Nevertheless, it is crucial that you try your best to make your voice heard. Mediums of engagement are endless, from social media and emails to phone calls and letters. You can also partner with other entrepreneurs to make a more powerful entity that speaks of small businesses as the lifeblood of the community. Remember, the wrong legislation will hit you too.

You will survive

Making a business 100 percent recession-proof is impossible. However, implementing the right practices will give you the best chance of survival. Accessing capital and maintaining liquidity are the most important steps for enduring a crisis. Since you need help to achieve both, you must do as much as you can to get yourself heard by the legislators that hold the key to your economic future.

Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of merchant accounts. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie on his backyard porch, as should all right-thinking people.

An Introduction to Sateri: Royal Golden Eagle’s Main Manufacturer Of Viscose Rayon

Royal Golden Eagle, formerly known as Raja Garuda Mas, is the parent company of multiple successful companies. One of the most-renowned is Sateri, RGE’s primary producer of viscose rayon.

Sateri was founded in 2002 by Indonesian businessman Sukanto Tanoto, who also founded Royal Golden Eagle, and was established in China. In that same year, construction of the company’s viscose staple fibre mill began in Jiujiang.

Today, with an annual capacity of 1.1 million metric tonnes of viscose fibre produced from four viscose mills, Sateri is the largest viscose fibre manufacturer in the world. On top of all that, Sateri is committed to environmental protection, sustainability, and responsible production throughout the production process.

Its mills use European technology to produce viscose from 100% dissolving wood pulp for better quality and purity. The end product is a sustainable fibre that has a variety of uses from fashion fabrics to home textiles, beauty masks, and baby wipes.

Sateri’s mills are state-of-the-art and qualified. All of them have achieved the STeP by OEKO-TEX® and STANDARD 100 by OEKO-TEX® certifications. Moreover, they have achieved the Chain of Custody (CoC) certification from the Programme for the Endorsement of Forestry Certification™ (PEFC™), and are certified under ISO 9001 and ISO 14001.

Sateri is also among the first to have its viscose mills complete the Higg Facility Environmental Module (Higg FEM) assessment, and the first viscose-producing company to carry the MADE IN GREEN by OEKO-TEX® product label. This label independently verifies the company’s viscose products as responsibly produced and safe.

What is Viscose?

The key facets of viscose are that it is natural, biodegradable, comfortable, renewable, and sustainable.

Viscose is incredibly versatile. It is used to make everyday products like clothing, home fabrics, and hygiene products.  Viscose fibre is made from wood cellulose, and looks and feels a lot like cotton. It also shares other distinct properties of cotton, such as absorbency, breathability, and comfort.

When it comes to manufacturing clothing, viscose is easy to dye, and can be knitted or woven to make baby clothes, dresses, underwear, shirts, and skirts.

Viscose is a high-end material for home fabrics, such as bed sheets, curtains, drapes, furniture covers, tablecloths, towels, and napkins.

Sateri’s viscose is made from cellulose pulp taken from sustainably managed plantations of acacia and eucalyptus. That makes it a more natural, biodegradable, and sustainable alternative to petroleum-based synthetic fabrics like acrylic, nylon, and polyester. What’s more, commercial demand for viscose rayon has been on the rise.

Producing Viscose Fibre

The production of viscose fibre starts in Sateri’s renewable tree plantations. Wood logs are stripped of bark, cut into wood chips, and processed in large digesters to remove the lignin that binds the fibres together. A few rounds of cleaning and filtering later, the end result is dissolvable wood pulp.

The pulp is then further dissolved to form a viscous liquid that is later crystallised as regenerated cellulose threads. These are the viscose fibres that will be used to make Sateri’s diverse inventory of viscose products.

For absorbent, soft, and silky pieces of clothing, the viscose fibres are spun into yarns in a process called spinning. The newly formed yarns will then be knitted or woven into a suitable fabric for making clothing.

To produce hygiene products like facial masks and wet wipes, the viscose fibres are bonded together by a non-woven technology that entangles the fibres thermally and mechanically.


he list of products from Sateri include:

  1. Ecocosy textile fibres
  2. Ecocosy non-woven fibres
  3. Viscose yarn

Ecocosy Textile Fibres

Sateri’s main product in this category is viscose. The superfine fibres of this material make it soft, breathable, and light. The fibres also occupy a relatively large surface area, making them more conducive to dye, and further aid colour radiance and saturation.

Sateri’s main applications of viscose are for producing knitted fabrics (e.g. dresses, T-shirts, and high-end knitted wear), woven fabrics (e.g. shirts, denims, and casual clothing), and home textiles (e.g. bedding sheets, decorative fabrics, high-end towels, napkins, and tablecloths).

Ecocosy Non-Woven Fibres

Sateri recognises that purity is an essential aspect of products that are applied on the skin. Hence, the company only uses 100% cellulose fibre that is not only soft and absorbent, but also free from harmful substances.

The numerous hygiene products they produce from non-woven fibres have a wide range of applications from hygiene and skin care to medical dressings. The naturally derived purity of the fibres also makes them fully biodegradable and minimises pollution to the environment.

Viscose Yarn

In 2016, Sateri purchased a spinning mill in China from Austrian company, Linz Textil, to further expand its capabilities in viscose production.

Today, Linz (Nanjing) Viscose Yarn Co. Ltd. delivers high quality open-end products made from viscose yarn, giving Sateri a strong foothold in the spinning industry. Sateri also hopes to add more spinning machines and other technologies to expand its product inventory as well as develop new products.


Since its establishment in 2002, Sateri has grown steadily while also making a few notable leaps forward.

Sateri Jiangxi

Established in 2004 in Jiujiang, Sateri (Jiangxi) Chemical Fibre Co. Ltd. was Sateri’s first mill in China. Its location close to the Yangtze river gives it good connectivity for shipping operations.

Following the addition of two new production lines in 2010, the mill now has a capacity of 160,000 tons.

Sateri Fujian

Following an investment of $500 million, Sateri (Fujian) Fibre Co. Ltd. opened in 2013 as one of the newest and best-designed manufacturing plants in the world. it produces two main types of fibres, regular and specialty, for use in microdenier and high-end non-woven products.

Sateri Jiujiang

Sateri (Jiujiang) Fibre Co. Ltd., formerly owned by Jiangxi Longda, was acquired by Sateri in 2015. Like Sateri Jiangxi, this mill is also located close to the Yangtze river for convenient access and connectivity. Sateri has significant expansion plans for its current three lines and 105,000 ton capacity.

Sateri Jiangsu

Located in Suqian, Jiangsu Province, Sateri (Jiangsu) Fiber Co. Ltd. was acquired from Jiangsu Xiangsheng Viscose Fiber Co. Ltd. earlier this year. It is one of Sateri’s larger mills with six production lines and a capacity of 250,000 tons and a crucial asset for bringing Sateri closers to its partners downstream and more customers, particularly in the northern China market.

Your Details for the Perfect Essay Now

The defense is a step in the dissertation that should not be overlooked. This is the moment when you can prove to your supervisor and to the other examiners of the jury that the question around which you have been working for months, has a real interest. But what does the defense look like and how to manage this stage?

A synthesis or an opening

There are several schools concerning the defense of the dissertation. While some examiners expect students to be able to synthesize their assumptions and results, others will prefer that students move away from the parts they have written to engage in new thinking. You will now have to worry about the myadmissionsessay scam now.

However, most often, you will be asked to specify your methodological process, redefine your problem, present your objectives and your results. Students are also expected to take a critical look at their work in order to present its possible limitations.

20 minutes that can (almost) change everything

Your memory may be in your teacher’s locker, it is not yet time to declare victory … or to be discouraged. Indeed, your work will not be marked at once, but well in two times: your final mark will be composed of the mark of your file, but also that of your oral performance.

If you think that you have not sufficiently developed an important aspect of your memory in writing, speaking can allow you to catch up on your giddiness with the members of the jury. Also, if you feel that you have not shown enough of your involvement in your case, the defense gives you the opportunity to reveal how much this subject is close to your heart. Conversely, if your memory has had an excellent mark, do not lose the thread during the oral, it would be a shame to stop in such a good way!

The purpose of a critical analysis is to examine a written work, such as an article, to analyze its effectiveness in presenting an argument or argument. You can also criticize modern films and works. You examine the rhetorical appeal of the author, but you also remember to focus on the overall effectiveness and capacity of the whole work.

Identify the thesis

Identify what supports the opposite argument of the author. A thesis for an academic article is easier to find. For creative or fictional work, the first step is to analyze what the owner was trying to prove. Think about the context of the argument and why he thought it necessary to make it. Your critical analysis should show whether the author proposes a solution to the problems of the thesis and whether it is realistic.

Identify the main ideas to analyze

Capture the main ideas of the work in order to analyze the structure comprehensively. These ideas can be found in the subject sentences of paragraphs and sections of academic articles. For painting or fiction, you must check the arguments of the author in the thesis.

Choose important areas to analyze from scalable observations. You mainly focus on the author’s effectiveness in using logos, ethos, and pathos. Examine areas 2 or 3 that are most applicable to the job. You can also focus on the area that seems the strongest.

Stages of Business Growth

  1. Initiation: There can be varied reasons for a business start-up but the main values in running the business are of those who are the founders. We can see that company exhibits the main skills of the founder in its spirits, for example, if the founder is an engineer, he will emphasize in production rather than sales and marketing which should not be neglected. Main efforts are centered on the acceptability of the product in the market. If the owner can provide the demands of business i.e. time, energy, and finances, he/she can move to the second stage. Otherwise, he/she will have to wind up their business as there is limited time for the company to stay at one stage. Here the main focus changes to establish the company and earn profits. With this financial push company will need to formalize the system and start record keeping, an unskilled manager can’t handle this all. After this, there will be demand for change in administration’s style because of increased activity in his business.
  2. Growth: The moment a company moves forward to the expansion stage it should be able to earn a decent profit, but that profit will not go to the owner. This is because it will be invested in the business in order to assist in the capital demands of the company. It demands time for coordinating functional managerial activities; it demands complicated organizational structure mainly focusing on functional lines. Now research and development will be established in order to increase product range. At the start, it will be on a smaller scale because of lack of capital. If management continues changing its environment, the company can stay at this stage for some time. In many cases, owners sell their business at this stage for substantial benefits. The increase of new markets and product will demand more finances. This stage faces larger competitors who deal the situation by putting stress on emerging firm; this stress can be in the form of very low prices as well. At this stage over trading is the biggest threat if not handled properly it can lead the business to demise. As the company grows it need to extend geographical trading and distribution, so ‘supervised supervision’ will be required at this stage. If new competitors enter the market and the owner wants to maintain his shares, he will have to put more capital by himself or attract some partners.
  3. Expansion: This stage demands proper management reports, budget control, and dispersed authority, along with a formal accounting system. Basic adaptation at this stage will be to systemize administrative roles which are keys to survival through this stage. The expansion stage demands stable long term funds which will be important and if there is not plan for partners then this stage must be considered right now. Although retained earnings are major forms of funds but dividends are the special attraction to the investors; at this stage these are inevitable. Now company’s track record will help in gaining long term loans but the company will have to give security in the form of assets.
  4. Maturity: At this stage main issues are about expense control, search for growth opportunities and productivity. The direction of authority can be towards functional lines or it is reorganized with production lines. As there is severe price competition, therefore, productions department should be the center of focus and authorities should emphasize on innovative moves towards betterment.

Now basic investments are in sales and marketing struggles and maintenance and plant up gradation. The company grows up to a level that income is sufficient to tackle this but occasionally more long term load prove to be a support. At this level firm may limit its operations or move on, normally acquisition or floatation in order to become a large corporation.

Move From Employee to Entrepreneur

  • Get clear on your goals/passions – It’s not enough to decide to become a business owner. There are several questions and things to consider before you move forward in becoming a business owner. You will need to think about what kind of business you wish to run. You`ll need to determine if you wish to grow it from scratch, buy an existing business or purchase an available franchise. But even before you decide that- you should think about how the business will fit in with the rest of your life. Running a business can be a huge commitment of time and money. So ask yourself what do you enjoy doing or what will bring you joy? You will spend much of your day on your business so it’s a good idea for the business to provide work you actually enjoy doing. Ask yourself what you are most passionate about? What would you love to do? What is your dream job/business?
  • Do your research/homework – Don’t make any rash or impulsive decisions and don’t leave your day job until you are absolutely sure of what you want to do and have a plan for doing it. Take the time to do good research by researching the industry, the marketplace, your potential target clients, your competitors. Do proper business research including a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Get a good handle on projected revenues and realistic operating costs as well as an understanding on how long it will take to breakeven and generate more revenues than expenses. Identify your personal strengths and skills and determine if there are any skills gaps. Determine how you will close any skill gaps or lack of expertise. Which gaps can be closed through skills training? Which gaps can be closed through recruiting the right people? Which gaps can be closed through coaching or mentoring? Determine what options and opportunities are available to you right now?
  • Learn from others’ mistakes – There is no shortage of people who have started or run a business. Speak to as many people as you can who have gone before you. Learn what you can about what works, what doesn’t, and what mistakes others have made. Don’t waste valuable time and money. Be open to hearing others` perspectives on what they would have done differently. Hindsight is always 20/20.
  • Business Plan ahead – Do the work and develop a business plan. While it may be a lot of work, it will be time well spent and most financial institutions will require one if you are searching for financing. The process of business planning is not only to prove to the bank that your business will be a success, it’s also a roadmap for you to follow to ensure success. Running your business finances can be like running your weekly, monthly or yearly personal budget – so if you haven’t developed good budgeting and financial management skills, it might be particularly challenging and doubly important to have a solid business plan.
  • Hire a mentor – Starting and running a business can be challenging or even lonely at times. In addition to the day to day operations of the business, you may be mentally or emotionally overwhelmed by being a business owner. Having a safe place to go to for advice, guidance, and accountability or simply as a sounding board can be just what you need to help you make the transition into entrepreurship easier and smoother. Good coaching and mentoring can really help you fast track your transition.

Common Startup Mistakes Must Avoid

Not prepping for it

Would you participate in a competition without some preparation and practice? No, you wouldn’t. Then why start a business this way? You need some prelaunch training to get you all warmed up because you have to have skills and knowledge to get started. Bear in mind that any startup requires focus, hard work, concentration and dedication from its entrepreneurs and you have to be ready to provide all that instead of just deciding to jump in.

Mixing a business with products

One of the biggest mistakes that most startups make is not thinking beyond the product. They have a product that can solve a problem and that’s all they concentrate on. However, if a startup wishes to survive in the long term, it needs to offer its customers something that will have them coming back for it again and again. Therefore, you need to think of potential revenue streams after the product has been purchased by customers. Think about longevity, where the business will be in three to five years, and this will help determine if there is a business or not.

Not hiring experts

Another major blunder that startups end up making is taking on everything. It is not possible for an entrepreneur to be good at everything. But, it is a fact that every aspect of the business needs to be dealt with expertly, especially in tricky areas such as legal and tax issues. If anything is structured in the wrong way, it will eventually come back to haunt you. Therefore, it is better to hire experts for dealing with major issues. It will cost, but it will definitely pay off in the long run.

Not checking data

Just because you believe you will succeed doesn’t mean that you actually win. You actually have to crunch some numbers, look at the market and do an analysis to know if you can and will. There needs to be proper and reliable data that validates your idea as something that can be profitable and viable. When you have collected some data, you can use it for creating milestones or key performance indicators to check exactly how your business is progressing.

Moving too quickly

One of the top reasons that startups fail is because they simply move too fast. A number of them are able to raise money and when they have the cash, it is spent on the wrong things. By the time they figure out that it is a mistake, it is often too late for them. What do they usually spend on? The funds usually go towards hiring people or marketing, but the fact is that neither of these are necessary for expansion. It is not a good idea to start spending unless you have a way to generate more.

Following the wrong idea

A lot of entrepreneurs who enter an unfamiliar market or first-time entrepreneurs often make the mistake of following the wrong idea. They are so focused on their idea that they don’t realize it is failing. In this competitive market, you cannot simply make decisions based on gut; you have to have evidence to back it up. You need to see exactly how a product fits in the market and do an experiment on what features or changes attract customers to it.

Entrepreneurial Leadership

Talk about relentless determination. Here is a guy who knew no quit. I mean he never gave up on catching that prize! We can talk about determination in another post; but, picture this. The Acme box arrives and Wile E. dives into the contents with excitement and renewed determination. He thinks that this is the one. This is the idea: the invention and the contraption that is going to finally work in aiding him to catch that bird.

After emptying the contents, he straps on a rocket, puts wheels on his feet, and lays down railroad tracks along the road the Road Runner is going to come down. He dons his helmet and waits eagerly. Without hesitation, the Road Runner appears in a flash and stops and gives his customary greeting – “Beep Beep.” And, off he goes. The coyote, ready to pounce, lights his rocket and bends into position and the fuse goes out. It is a dud! As he stands up in complete frustration and takes off his helmet, WHAM! He is hit by a train coming down his tracks. Who is the conductor? Beep Beep! That’s right, his nemesis, the Road Runner.

I always laugh to myself. But, it also reminds me what Will Rogers said, “It’s not enough to be on the right track. You’ll get run over if you just sit there.” Many entrepreneurs feel this reality when they are beginning their businesses. The question is often asked, “How do I get my business off the ground?” The truth is, after finally quitting your job, and launching out after your dream, it is not enough to just get started. If you can’t get that business humming and get the cash flowing, then you are just sitting there; and failure is your destiny.

How do you get it going? I have discovered that succeeding in business is like getting a plane in the air. The secret to getting a plane off the ground is overcoming the law of gravity by replacing it with the law of aerodynamics and lift. Therefore, if you want to improve cash flow in your business, then you have to improve productivity by getting the results that produce lift. Lift is that force that moves your idea from a hobby to a hustle.

There are four things that you must do to break the gravity that is holding your idea to the ground: Lean on the gas. Inspect the gauges. Focus on tracking straight. Transition by changing the trajectory.

Simply put, there must be massive action employed in the business that is immediately evaluated with corrective actions taken according to the critical feedback. You must also focus your attention and not veer to the left or right by the distractions of life. And finally, you must change your trajectory by aiming all this energy towards a goal that is massive enough to stretch you into a new dimension. Those are the key fundamentals to getting your business flying!

Small Businesses That Generate the Biggest Profits

Some industries are more Soloprenuer-friendly than others. Accountants and bookkeepers, real estate sellers, attorneys, landlords and certain healthcare practitioners are all able to operate a one-person shop quite well, perhaps with a single employee to provide administrative help.

Educational requirements and professional credentials pose a formidable barrier to entry for several of these high-yield business opportunities, most notably dentistry, chiropractic, law and accounting (CPA or certified financial analyst). In contrast, real estate sales requires only a license to do business, the right relationships and no real selling skills if you are in a hot market. If someone with a broker’s license brings you into the business, you can work under the umbrella of that person’s credentials.

I look askance at the stated prospects for attorneys, however. There have been many mergers between big law firms and as a result, many lay-offs. From a former employee of a very prestigious law firm who was let go six or seven years ago and eventually started her own boutique firm, those who venture out on their own can encounter stiff competition in certain legal specialties. Welcome to the new normal. Below are the small businesses that on average have the healthiest profit margins.

Business Net profit margin

Accounting / Bookkeeping 18.4%a

Landlords 17.9 %

Legal services 17.4 %

Management of companies 16.0 %

Real estate sales 14.9 %

Dentist’s office 14.8 %

Health practitioners (chiropractors, etc) 13.0 %

Medical & diagnostic laboratories 12.1 %

Automotive equipment rental or leasing 12.0 %

Graphic and industrial design 11.4%

Warehousing & storage 11.0 %

Management, scientific, or technical consulting 10.3 %

Trends in International Marketing

  • Social media
    One of the most effective tools for today’s professional marketers can be summed up in two words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are now an undeniably common way to market and advertise your products and services worldwide. The power of social media as a marketing tool is evidenced by the major league companies that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny’s and many more can attest to the fact that social media is still a remarkably effective avenue for marketing products and services around the globe.
  • Video advertising
    Live video streaming is a feature that has become increasingly popular among social networks. Using live video streaming for international marketing and advertising efforts is particularly effective for its ability to give consumers and potential customers the opportunity to experience a “real-time” event no matter where they are on the planet. Several companies have found live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business and its customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to provide live testimonials about the product or service.
  • AI (Artificial Intelligence)
    International companies are currently exploring the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an extremely time-consuming and challenging set of statistics that was typically only reserved for the largest, most profitable companies which had the manpower required to collect and analyze the results. But thanks to AI, this type of information will soon be within the grasp of marketers working for virtually any size organization.
  • Cross-sector marketing
    Put very simply, cross-sector marketing refers to the practice of utilizing the popularity of other brands to increase the reputation and success of your own. The fast-food industry provides a good example of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants that are clustered together within a short distance of one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, but the fact is that several different fast-food restaurants located within the same few blocks provide the consumer with a great variety of choices and increase the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to gain a greater level of success for all those involved. Marketing is, without a doubt, not what it used to be. The fact is that our digital age provides marketing professionals with more opportunities than ever before. Although all these trends are important to keep in mind, remember that the most important aspect of any international marketing campaign is something much more basic: you must be able to effectively communicate with consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and finding the translator that best suits your company’s needs.